Blog

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  2018-02-26

  Gamification. Building loyalty with a game-based program

  A good loyalty program builds relationships with the brand's customer. Unfortunately, more and more often the prize, even attractive, may not be a sufficient factor to engage consumers. Well-thought-out and planned gamification is the solution.

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• 
  2018-02-19

  The name of the loyalty program - what words to use to attract participants

  While preparing a loyalty program, we focus on the strategy, mechanics, transparency and attractiveness for potential participants.

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  2018-01-29

  The Millennials -The most important elements of a contemporary loyalty program

  Marketing specialists realize that the Y generation is an important target group for many brands. That's why they attach so much importance to creating communication strategies and building loyalty schemes dedicated to the Millennials...

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• 
  2018-01-22

  The Millennials - key target group of modern loyalty programs

  The Y generation is the most active consumer group. Already, the Millennials impact the development of trade considerably, and their influence will only be stronger in the future.

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  2018-01-12

  Loyalty programs in 2018

  Companies carrying out retail and service operations on the Polish market are aware of the benefits associated with the implementation of loyalty programs and, consequently, are increasingly willing to reach for them.

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  2018-01-03

  Loyalty programs. Summary of 2017

  The role played by loyalty programs in building a long lasting relationship between the brand and the customer is still very significant, and more and more solutions are created every year.

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• 
  2017-12-18

  3 ways of retaining customers in a loyalty program

  There is no doubt that companies understand the importance of loyalty programs in building customer relationships. More than half of the brands are even ready to increase budgets for this type of activity...

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• 
  2017-12-11

  3 reasons why customers leave the loyalty program

  It has been known for a long time that maintaining regular customers requires less effort and costs than acquiring new ones. It is estimated that actions targeted at potential clients cost the brand up to 7 times more than those focused on building loyalty.

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• 
  2017-12-04

  Does gamification need to abandon patterns?

  The reasons that push our clients to implement a loyalty program are very similar in many cases and are based on building and strengthening the relationship between our client and their final recipient - in this case, a participant in the program.

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• 
  2017-11-24

  Why is the loyalty program good for small entrepreneurs?

  Any loyalty program is based on a simple philosophy. It is primarily due to the tie of the customer to the brand, and thus the company will increase its sales. It is a joint transaction, which benefits both parties.

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