Lotteries are nowadays one of the most successful techniques of sales support. Being a massive consumer activity they reach a wide target audience and can activate the maximum number of individuals. Result? Building brand identification and loyalty among clients.
Promotional lotteries, especially audiovisual ones constitute a perfect form of entertainment for clients and bring about a chance to win prizes in exchange for a relatively insignificant activity. For companies it is an interesting form of promotion, thanks to which one can acquire new clients as well as stronger attachment of regular clients to the brand, what always results in higher sales.
