Blog

2018-05-23

Lotteries, competitions and loyalty programs versus RODO regulations

The Regulation on the Protection of Personal Data (RODO in Polish) was adopted in 2016. However, it has become a hot subject only from the beginning of the current calendar year as it comes into force on May 25th.

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2018-05-14

Motivation Direct presents a new logo and website

Every day we inspire actions that bring real benefits to our clients. Thanks to supporting their development, we improve our skills ourselves and climb to the top of business opportunities.

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2018-05-08

Gamification only for big companies? Not necessarily...

As mentioned many times before, gamification came through like a storm into marketing dictionaries and has become the focus of attention for everyone who wants to achieve business goals.

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2018-04-24

Eternal war? What are the differences in building loyalty programs for women and men?

Creating your own loyalty programs is a difficult task that requires taking many factors into consideration. Among them there is the gender of our clients.

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2018-04-11

Motivation Direct recognized by Financial Times

The FT1000 2018 list, prepared by the Financial Times, is an elite list of the fastest-growing companies in Europe.

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2018-04-05

Loyalty program in numbers. Global trends in the industry.

The number of loyalty program users has increased by 26% in the last two years. Such good results would not be possible without the use of modern technological solutions and stronger than ever market position of consumers. The following is a handful of the most interesting statistics on them.

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2018-03-23

A new dimension of loyalty programs. How will the future look like?

The best customer is the one who comes back, who always comes back. The owners of retail chains are aware of this. In order to attract consumers to their offer, they implement specialized loyalty programs.

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