Case studies

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SALTUS Ubezpieczenia

For SALTUS Ubezpieczenia, we have implemented an incentive programme with rewards, the aim of which was to increase insurance sales. It was addressed to employees of all branches.

Goal:

  • “Prize Hunter” is a programme aimed at branch employees.

Mechanism:

  • Participants are rewarded for selling insurance (managers and employees).

Results:

  • Increase in brand awareness and presence.

SALTUS Ubezpieczenia operates within SALTUS Towarzystwo Ubezpieczeń Wzajemnych and SALTUS Towarzystwo Ubezpieczeń Na Życie SA. It offers a wide range of insurance for individual clients as well as companies and institutions. In the health insurance category, SALTUS Ubezpieczenia was twice awarded the Healthy Brand title for the best health products and services.

“Prize Hunter” programme

The incentive programme with rewards, which we prepared for SALTUS Ubezpieczenia, was addressed to employees of agency facilities all over the country. Employees holding managerial positions could also join the programme. The main assumption of the "Prize Hunter" programme was to reward participants for the effective sale of SALTUS insurance. Each of them could collect individually assigned points, which were later exchanged for attractive prizes available on a dedicated platform. The rewards catalogue included many valuable products, which was to encourage participants to take part in the programme and get involved in selling insurance.

SALTUS incentive programme - results

The programme for employees of insurance companies, aimed at motivating them to sell insurance, allowed not only to increase the number of contracts concluded for SALTUS products. The programme implemented by us resulted in an increase in brand recognition among insurance agents. Thanks to the valuable rewards available on the platform, employees of branches throughout the country have successfully increased their effectiveness in selling insurance products offered by SALTUS.

Rewarding the achieved sales with points exchangeable for prizes brought the expected result. The incentive programme with rewards has also become a way of appreciating their efforts in their daily work.

CityFit

 For CityFit, we have prepared a programme with elements of gamification, which has become a way to retain existing customers and build a community around the brand, also a method to encourage users to visit the gym between 10-17.

Costa Coffee

 For Costa Coffee, we have implemented an effective loyalty platform, which made it possible to change the existing service of the programme from a traditional loyalty card to a convenient mobile application.